at the beginning of our r&d journey, in april 2019, we set out to solve 3 key problems the founder observed in the pro-haircare market:

1) todays pro level artist needs haircare that is fitted to them and their clients needs, not off the rack mass produced products. 

2) professional haircare is no longer only sold in pro-salons, it's sold everywhere. from online stores to mass market beauty stores, to local chemists. in our opinion, if you are pro-brand that sells in these stores and platforms, you are no longer a pro-brand.

3) guests of today require a new & personalised experience they can only get from custom haircare, not from mass produced goo in a bottle from online stores. your guests deserve products that have been designed by the artist, that creates the art they wear on their head! 

there has to be a smarter way, professional haircare should be as customised for the guest as the beautiful hair they create for them. 

daniel mostyn alongside a visionary team of thinkers, artists, chemists, creators and risk takers, embarked on a remarkable journey to turn this belief into a tangible reality.

​now in october 2024, we have achieved what we set out to do, and it is with immense pride and excitement that we welcome you to the first ever pro brand you can personalise to the the needs and dreams of each and every single guest. 

​here, innovation meets artistry, each product meticulously personalised to cater to the unique needs of each of your guests. we hope you join us on this exciting journey ahead, redefining pro-haircare for salons, artists and their guests.

​this will be a product by YOU, for YOUR salons and YOUR guests. 

​welcome to the daniel mostyn lab.